Marketing executives, also known as marketing officers or marketing coordinators, are involved in developing marketing campaigns to promote a service, product, event or campaign. While the work of a marketing executive varies depending on the type and size of the organisation and sector, the role broadly includes planning, organising events, sponsorship, advertising, public relations and research. The focus can be on selling a product, a service or raising awareness of an issue that affects the public.
Preparing and delivering marketing plans within key objectives
Working with in-house designers to produce materials of visual impact and within brand guidelines
Involving key stakeholders for product at each stage of campaign, and reporting results once completed
Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format